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One of the leading neckwear manufacturers and suppliers in China, Shengzhou Jinfa Necktie Co., Ltd is specialized in producing and customizing competitive and quality neckwear products either OEM-based or self-branded, including Jacquard or woven, yarn dyed or printed silk or polyester neckties, scarves, shawls, stoles and bow ties, etc. more>>

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The printed silk necktie! Dead or alive?

Font Size:big - mid - smallejinfatie   Release time 09-06-08 15:53     view:1316   coomment:0   source:

The printed silk necktie! Dead or alive?

The tie, that one-time symbol of manhood and social supremacy, is in trouble, creased and crumpled by lifestyle change.

Step into a trendy Paris restaurant or classy dinner party, and is any man in tune with the times turned out in neckwear, aside from the occasional diehard tie aficionado?

Take 27-year-old Mathieu Duballet, financial consultant and fashion dandy.

Every morning Duballet picks through his favourite 20 to 30 ties for the perfect match to his suit and shirt. Once found, he deftly flips the long end round the short end three times left and right and through the knot, to produce that "don" of printed silk necktie knots - the Windsor - in less than a minute.

"I love ties and hate anyone buying me one as a present," says the impeccably dressed banker, who likes his ties in extremely thick spun silks to finish up with an impressive knot and firm printed silk necktie that will look good and stand up all day.

"And they have to match the clothes," adds Duballet, whose father taught him to tie a Windsor when he was 14, a feat he can accomplish without a mirror.

But after work, Duballet slips his favourite accessory off and almost never wears one partying or for a meal with friends.

Yet according to Paris couture circles and watchers of emerging trends among the young, the tie may be poised for a comeback.

"The tie is doing better. It was ill, on the brink of death, it is convalescing," says Franck Nauerz, purchaser of men's accessories nationwide for France's Printemps department stores.

"It isn't dead but there was a real drop in sales, it was sick," agreed the buyer for men's goods at the rival Galeries Lafayette stores, Helene Pasteur.

Neckties in their current form surfaced in the mid 19th century, immediately influenced by the elaborately-tied hit cravats and scarves of "Beau" Brummell, the obsessive English dandy who spent six hours a day dressing but died in rags.

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